The App Store and Mac App Store showcase your amazing apps and help customers find new favorites. They’re also where our editors share stories about inspiring developers and their incredible work. Find out how customers can discover your apps, and learn how our editors select apps and developers to feature.
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Categories
Every day, moderators review worldwide App Store charts for quality and accuracy. In 2020, we removed over 60M user reviews that were considered spam. Over 2M apps removed because they haven’t been updated or don’t work on our latest OS releases. Day One updates on the App Store are regularly released in phases over a period of 7 days. If you do not see an update immediately available, please note it may not be available to all users at the date of the update, but will be over the following days. Click here to open the.
Categories on the App Store and Mac App Store sort apps based on their main function or subject matter. Customers can browse categories, such as Entertainment, Shopping, or Social Networking, to find related apps. You can assign a primary and a secondary category to your app. The primary category is particularly important for discoverability, as it helps users find your app when browsing or filtering search results, and it determines in which tab your app appears on the App Store.
To learn more, see Choosing a Category.
Today Tab
The Today tab on the App Store is a daily destination with original stories from our editors around the world, featuring exclusive premieres, new releases, a fresh look at our all-time favorites, an App of the Day, a Game of the Day, and more. It offers tips and how-to guides to help customers use apps in innovative ways, and showcases interviews with inspiring developers. Stories share Apple’s unique perspective on apps and games and how they impact our lives, using artwork, videos, and developer quotes to bring your apps to life.
Games and Apps Tabs
The App Store is also the world’s best game store, with dedicated experiences for games and apps that inform and engage customers through recommendations on new releases and updates, videos, top charts, and handpicked collections and categories. Both tabs also feature app preview videos that autoplay with muted audio as customers scroll through the tabs, and selected in-app purchases — which customers can start buying directly on the App Store.
Promoted In-App Purchases
Customers can browse in-app purchases directly on the App Store and start a purchase even before downloading your app, helping your app’s content gain exposure. You can promote up to 20 in-app purchases, including subscriptions, on your app’s product page. They can also appear in search results and may be featured by our editorial team.
For details, see Promoting Your In-App Purchases.
Discover
Discover is where customers find the best new releases and updates on the Mac App Store. Each week, our editors shine a light on incredible apps and games with in-depth stories, behind-the-scenes interviews, and curated collections to help customers do more of what they love with their Mac.
Create
Create is where customers find powerful apps that make creating on a Mac intuitive, efficient, and fun, with helpful tips and tours that even experts will find useful.
Work
Work is where we showcase new favorites that support focus and organization. With curated collections and how-tos from our editors, finding the right business, productivity, and utility apps is easy.
Play
Play is where we highlight great games and entertainment apps, with recommendations of new releases, all-time favorites, and handpicked collections.
Develop
Develop is where our editors curate the best developer tools and utilities to help bring your creativity and imagination to customers around the world.
Getting Featured
App Store editors write stories that showcase apps in interesting and informative ways. Our editors base their decisions on a variety of factors, all of which amount to a great product that customers will love. There is no paid placement or checklist of requirements for apps we write about or feature.
Stories.App Store editors talk about apps that have a unique story for example, a behind-the-scenes look at how a developer launched an app that disrupted an industry or how an app helped a customer solve a unique problem.
Apps and Games. When considering apps to feature, our editors look for high-quality apps across all categories, with a particular focus on new apps and apps with significant updates. Factors that our editors consider include:
- UI design: the usability, appeal, and overall quality of the app
- User experience: the efficiency and functionality of the app
- Innovation: apps that solve a unique problem for customers
- Localizations: high-quality and relevant
- Accessibility: well-integrated features
- App Store product page: compelling screenshots, app previews, and descriptions
- Uniqueness
For games, editors also consider:
- Gameplay and level of engagement
- Graphics and performance
- Audio
- Narrative and story depth
- Ability to replay
- Gameplay controls
Tell us your story.
If your app has a unique story that our editorial team should know, tell us about it. For new apps or a significant update, let us know six to eight weeks in advance of your launch.
Great apps for your Mac. Right there on your Mac.
The Mac App Store makes it easy to find and download Mac apps as well as widgets and extensions — like editing extensions for the new Photos app. You can browse Mac apps by category, such as games, productivity, music and more. Or do a quick search for something specific. Read descriptions and customer reviews. Flip through screenshots. When you find an app you like, click to buy it. The Mac App Store has apps for just about everything and everyone. Here are a few of our favourites.
Pages
Create beautiful documents, letters, flyers, invitations and more.
View in Mac App Store
Numbers
Make eye-catching spreadsheets and charts in just a few clicks.
View in Mac App Store
Keynote
Put together a presentation with captivating graphics and transitions.
View in Mac App Store
iBooks Author
Create stunning Multi-Touch books for iPad and Mac.
View in Mac App Store
Final Cut Pro X
Bring your film to life using revolutionary video editing software.
View in Mac App Store
Logic Pro X
Turn your Mac into a complete professional recording studio.
View in Mac App Store
Wunderlist
Manage and share your to‑do lists across all your devices. View in Mac App Store
Evernote
Take notes, save web pages, create lists, attach images and PDFs, and more. View in Mac App Store
Cobook Contacts
Find, organise and keep your contacts up to date in even easier ways. View in Mac App Store
Things
Keep track of to-dos, deadlines and projects with this task manager app. View in Mac App Store
Notability
Annotate documents, record lectures and take notes with this all-in-one app. View in Mac App Store
Autodesk SketchBook
Take your ideas further with a complete set of digital drawing tools.View in Mac App Store
Day One
Keep a journal that sends reminders and looks great in day or month view. View in Mac App Store
See something you like? Save interesting articles, videos and web pages for later. View in Mac App Store
The Photo Cookbook
Follow over 240 easy‑to‑prepare recipes picture by picture. View in Mac App Store
Kuvva Wallpapers
Choose specially curated wallpapers from a new artist each week. View in Mac App Store
Tonality
Create inspiring black-and-white images on your Mac.View in Mac App Store
swackett
Get visual weather reports that turn complex data into fun infographics. View in Mac App Store
Sky Gamblers Cold War
Rule the action-packed skies in over a dozen different aeroplanes. View in Mac App Store
Sparkle 2
This easy-to-play but enthralling game makes the most of the Retina display. View in Mac App Store
Bike Baron
Beat hundreds of challenges as you master over 100 different bike tracks. View in Mac App Store
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Civilization V: Campaign Edition
Build and defend the most powerful empire the world has ever known. View in Mac App Store
Galaxy On Fire 2™ Full HD
Battle your way through a 3D war-torn galaxy against an alien armada. View in Mac App Store
SimCity 4 Deluxe Edition
Build a city from the ground up and manage your metropolis in every way. View in Mac App Store
Money
Set a budget, schedule payments and track investments — all in one app. View in Mac App Store
MoneyWiz – Personal Finance
View all your accounts, transactions, budgets and bills in one secure place. View in Mac App Store
iBank
Manage your money with this fully featured, intuitive personal finance app. View in Mac App Store
Next - Track your expenses and finances
See your expenses by year, month or day, and take control of your finances. View in Mac App Store
Investoscope
Monitor your portfolio of stocks, bonds, mutual funds and more. View in Mac App Store
StockTouch
Keep track of the market in a whole new way. View in Mac App Store
djay
Mix songs from your iTunes library and spin live on a digital turntable. View in Mac App Store
Sound Studio
Record, edit and produce digital audio. Create your own mixes and add effects. View in Mac App Store
Shazam
Like what you hear? Identify a song at a moment’s notice. Then share it or buy it. View in Mac App Store
Tabular
Read and write tablature notation for guitar, bass, drums and more. View in Mac App Store
AmpKit
Turn your Mac into a powerful guitar amp and effects studio. View in Mac App Store
Sound Forge 2
Record, edit, process and render high-resolution audio files. View in Mac App Store
Install any app with ease.
The Mac App Store revolutionises the way apps are installed on a computer — it happens in one step. Enter the same iTunes password you use to buy apps and music on your iPhone, iPad, Mac or iPod touch. Within seconds, your new app flies to Launchpad, ready to go. So you can spend more time enjoying new apps and less time installing them.
Keep your apps up to date.
Since developers are constantly improving their apps, the Mac App Store keeps track of your apps and tells you when an update is available — including OS X software updates. Update one app at a time or all of them at once, for free. You can even have your apps and OS X update automatically, so you’ll always have the latest version of every app you own.
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The app you need. When you need it.
Can’t open a file you’ve downloaded or received in an email? OS X can search the Mac App Store to find the app that can open the file. Buy what you need instantly and get back to business.
Buy, download and even re-download.
You can install apps on every Mac authorised for your personal use, and even download them again. This is especially convenient when you buy a new Mac and want to load it with apps you already own.